Content Strategy and Content Marketing Consultation
What does a Papa Grace content strategy and content marketing consultation look and feel like? Although no two consultations are
Content Strategy and Content Marketing Consultation
the same, all consist of the same process:
- Discovery
- Refinement/Execution
- Ongoing Management
Discovery
Depending on your organization’s unique needs, a consultation includes an inventory and audit of any combination of the following:
- Website(s)
- Social Media presence
- Content Distribution
- Online reputation
- Competitive analysis
This leads us to recommendations for the second phase where we synthesize all the data, assessments and insights we gather, and formulate a solid strategy that will serve as a platform from which to move forward.
Refinement/Execution
This is where the sleeves get rolled up and the rubber hits the proverbial road. After building a solid strategy, we will drive it for you. Some examples of how we do this include:
- creating and/or refining your editorial/content calendar
- defining a short and long term content strategy that will form the foundation of your organization’s content creation, social media efforts and content management operations
- refining your social media presence and creating or optimizing your team’s individual user profiles amongst the various social media platforms
- creating/overseeing the creation of content aligned with your organization’s unique goals and audience needs such as blog posts, white papers, infographics, video, tweets, posts, graphics, and more.
- instructing your team on how to correctly execute social media maximization tactics
- training your team on how to staff and/or partner with the proper resources to fill your organization’s needs
- much more
The next step is taking our day-to-day work into the future through consistent management.
Ongoing Management
Services we offer from this point moving forward are designed to facilitate the day-to-day work and execution of long term strategy. Some examples of how we do this include:
- Monitoring analytics
- ongoing refinement of strategy
- content management
- training new team members
- documentation of ongoing and best practices
- much more
Ready to get more information? We start with a free initial consultation with key members of your team. Fill out this form to get started.